The full website URL you want to track (include https://)
Where the traffic comes from
Marketing medium or channel
Specific campaign identifier
Paid search keywords
Ad content or variation
Fill in the required fields to generate your UTM URL
utm_source: Traffic source (google, facebook, newsletter)
utm_medium: Marketing medium (email, social, cpc)
utm_campaign: Campaign name (summer_sale, launch)
utm_term: Paid search keywords
utm_content: Ad content or variation
• Use consistent naming conventions
• Keep parameters lowercase
• Use underscores instead of spaces
• Be descriptive but concise
• Test URLs before launching campaigns