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UTM Link Builder

Build Your UTM URL
Create trackable URLs for your marketing campaigns with UTM parameters

The full website URL you want to track (include https://)

Where the traffic comes from

Marketing medium or channel

Specific campaign identifier

Paid search keywords

Ad content or variation

Generated UTM URL

Fill in the required fields to generate your UTM URL

Quick Presets
Click to load common campaign configurations
UTM Parameter Guide

Required Parameters

utm_source: Traffic source (google, facebook, newsletter)

utm_medium: Marketing medium (email, social, cpc)

utm_campaign: Campaign name (summer_sale, launch)

Optional Parameters

utm_term: Paid search keywords

utm_content: Ad content or variation

Best Practices

• Use consistent naming conventions

• Keep parameters lowercase

• Use underscores instead of spaces

• Be descriptive but concise

• Test URLs before launching campaigns